Identity Theft and Online Reputation … is it worthwhile?
We’ve all seen the commercials for LifeLock where their CEO, Todd Davis, is sharing his social security number with the world to demonstrate the effectiveness of the Lifelock services … From many accounts, Lifelock seems to be an effective service, notwithstanding the $11 million paid to the FTC and $1 million paid to a group of 35 states to settle charges that the company used false claims while promoting its identity theft protection services.
With the success of Lifelock, there are now many other companies providing identity theft protection services, including Indentity Truth and ID Watchdog.
Another relatively new service, appearing at first glance to be providing a similar service is Reputation Defender. However, instead of identity theft protection, they provide tools to monitor, protect and improve your online reputation. The uniqueness of the service is that not only can you monitor what top search engines and social media sites have listed under your name, but you can also work to improve these results or even increase your web presence. The service is not cheap with yearly fees ranging from $99 to $599, but it’s an interesting concept in our new world loaded with digital media. If you work at a profession where your digital reputation is a valuable asset, I would recommend giving Reputation Defender a try.
Editors Note:
Reputation Defender Coupons
LifeLock Coupons
Identity Truth Coupons
ID Watchdog Coupons
